Motorola just reveal its first ad for the Moto X phone. According to the below source ad will run as a full-page spread in the July 3 editions of The New York Times, USA Today, The Wall Street Journal and Washington Post. Its the first ad from Motorola for its Motot X smartphone and the phone will be "the first smartphone that you can design yourself," the copy says".
"What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas," Brian Wallace, Motorola's VP-global brand and product marketing, said. "What better time than July 4th to come with a message like that?"
"Smartphones are very different than other tech products a consumer owns," Mr. Wallace said. "They're closer to shoes or a watch. You carry it with you everywhere you go. Everyone sees what phone you're carrying and they judge you on it. Yet it's the one thing you carry that's the least customizable."
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