Google Music is now ready to challenge Apple's iTunes


Recently, Google has brought scan and match to Google Music in US. And now it is letting the users to use its 'scan and match' service so that they can make a copy of their songs in Google remote server and its for free not like Apple which charges a $25 per year.

Last Tuesday, it is launched and those who want to make a backup copy of their music libraries, Google decreases their upload time.It feels like the music files are in their computer and give users access to their songs. And this service is only until they match the songs on Google's servers. Otherwise, this service will upload the detected songs to a user's online vault.

Apple's iTunes which include an online locker that can hold up to 25,000 songs, but Google’s offering allows only up to 20,000 songs that can stored and retains the same quality as the uploaded songs. Apple automatically upgrades stored songs to iTune’s quality.

Google is a new player in the music sales industry following the debut of its online store in November 2011. It expects to reap benefits from the hundreds of millions of devices around the world running the Android operating system.

NPD Group said that Apple takes up 64 percent of the total U.S. music sales online. Amazon followed at 16 percent, while Google takes up more than 5 percent. Other services take up the rest, according to NPD Group.

Google initially sold songs at discounted prices, though it has changed now. An example was the selling of popular Bruno Mars song “Locked Out of Heaven” for $1.29 last Wednesday, which was the same price on iTunes, and more expensive than Amazon’s 99-cent offering.

However, Google’s album price was offered at a lower $10.49 price, compared to iTunes’ and Amazon’s $10.99.


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