WhatsApp cuts iPhone app to free for a limited time as messaging space continues to heat up



Messaging service WhatsApp is running a limited promotion on its iPhone app, offering it for free, down from $0.99. Though the move could simply be a result of some extra holiday cheer, it’s hard not to infer that the sale is meant to temporarily push back against the battery of free services that it is competing with.

With Christmas right around the corner, tons of customers will be booting up new Apple devices for the first time, and WhatsApp’s free iPhone app should at least level the playing field against its rivals. Of course, the company’s not the only one to be running a sale, as…
 

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