With the dramatic success of the Seeds and River City Rocks Radio contest communities, Supernova Interactive has discovered the key to stimulating Radio revenues, while simultaneously strengthening Radio's relevance to the audience. Radio is entering a 4th renaissance: in the 50’s TV threatened radio and they responded with the Top 40 format. In the 70’s the FM band became available and radio responded by limiting the AM band to "Talk Radio", while music was pushed to the higher quality FM band. In 2000, radio was again threatened with listener fatigue, the consolidation of the radio stations, and the Internet.
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