CEO of Instagram Kevin Systrom says that "the goal of Instagram has always been to share memories and moments in visual form. He ensured that the addition of video will still maintain the experience of Instagram highlighting the app’s speed, simplicity and beauty. With this in mind, the company has also introduced a new video stabilization tool called Cinema which helps to prevent shaky video captures."
With the help of this new video addition Instagram users will now be able to share 15 second videos natively in the application. Videos can easily be taken by pressing and holding the ecord button on the touch screen with the ability to delete specific clips users may not want.
And as you finished recording, you can then add one of the 13 filters to the video and share with friends.
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