Apple CEO Tim Cook took the most drastic step yet to address the growing furor over the company's beleaguered map application, saying he was "extremely sorry" for the frustration felt by customers and vowing to improve the program.
"With the launch of our new Maps last week, we fell short on this commitment," Cook said in a statement, which was first reported on by TechCrunch.
An apology from Apple is a rare thing, but the company has said sorry from time to time, including the "Antennagate" troubles two years ago with the iPhone 4. This time again, Apple has been forced to confront a problem publicly. The maps flap has allowed competitors such as Motorola Mobility take a swipe at the smartphone giant, and left it vulnerable to criticism.
Cook also took the unusual step of recommending alternatives such as the Bing, MapQuest, or Waze maps apps, or using Google or Nokia's map Web sites while the company works to improve its own app.
The issue began when Apple opted to boot Google Maps from iOS 6, essentially forcing customers to use its own native app, which many complain lacks details, is filled with distorted images, and provides erroneous directions.
0 comments:
Post a Comment