With all the excitement surrounding the Kindle Fire HD, few took note of the fact that every time a user unlocks its screen, they have to look at an advertisement for a special offer. Well, Amazon realized quickly that this may irk some otherwise happy customers, so the company will be providing a way to make the ads vanish.
Here's the statement NBC News received from Amazon on Saturday evening:
With Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice.
The current pre-order page does not offer the ad opt-out just yet. Amazon says it will be available "when we start shipping to customers." For the 7-inch Kindle Fire HD, this means Sept. 14.
The whole ad thing isn't a dealbreaker, necessarily. In fact, it's part of the reason why Kindles in general have gotten so cheap so fast. But knowing that you can pay a pretty low fee to make them go away forever, that's reassuring.
0 comments:
Post a Comment